Tata Motors – EV Product Specialist
Location: Bhubaneswar, India
Company: Tata Motors Limited
✦ About Tata Motors
Tata Motors Limited is a leading global automobile manufacturer, headquartered in Mumbai, India. A part of the esteemed Tata Group, it is a pioneer in shaping India’s automotive landscape across passenger vehicles, commercial vehicles, and electric vehicles (EVs). With a strong legacy of trust, innovation, and commitment to sustainability, Tata Motors is at the forefront of the transition towards electric mobility in India.
In recent years, Tata Motors has become the market leader in the Indian EV space, with its popular range of passenger EVs contributing significantly to India’s green mobility mission. The company’s vision goes beyond just manufacturing vehicles—it focuses on customer-centric solutions, charging infrastructure, and post-sales support to create an entire EV ecosystem.
As Tata Motors continues to expand its EV portfolio and reach, the role of an EV Product Specialist is a vital link between the organization, its dealer network, and customers. This role carries the responsibility of ensuring both sales targets and premium customer experience, making it one of the most impactful positions in the EV growth journey.
✦ Position Overview
The EV Product Specialist will play a dual role of sales driver and product expert. While being directly responsible for retail sales achievement along with dealer sales executives, the specialist will also act as the primary guide and advisor for customers considering EV adoption.
This is not just a regular sales role—it is a customer-facing, experiential position designed to address customer concerns, provide consultations on EV ownership, and ensure that the dealership environment fully supports the EV buyer’s journey.
The incumbent will directly contribute to Tata Motors’ mission of increasing EV penetration in cities like Bhubaneswar and neighbouring regions by engaging customers, answering detailed product and charging-related queries, and driving awareness through direct activations.
✦ Key Responsibilities
The EV Product Specialist will handle critical responsibilities across customer engagement, dealer support, lead conversion, and micro-market activations.
| Responsibility Area | Details |
|---|---|
| Customer Experience | Serve as the product expert for all electric vehicle models. Provide detailed answers to queries related to vehicles and charging. Guide new buyers by explaining ownership costs, charging options, range, and features. Ensure that customers feel confident and satisfied throughout their purchase journey. |
| Sales Achievement | Share responsibility with Dealer Sales Executives for meeting retail targets. Monitor dealership-level EV performance and provide input to ensure steady growth. Close sales through test drives, demonstrations, and customer persuasion. |
| Lead Management | Track every inquiry generated for EVs. Ensure 100% follow-up until logical closure. Convert inbound interest into confirmed sales. Ensure timely updates on CRM systems. |
| Market Development | Plan and execute localised activations in offices, residential complexes, malls, and public areas to generate fresh leads for EVs. Educate prospective customers about the benefits of EVs and eco-friendly driving. |
| Dealer Collaboration | Collaborate with dealer teams to maintain EV display areas, conduct in-showroom customer education sessions, and motivate sales executives to give adequate focus to EV sales alongside traditional ICE vehicles. |
| Demonstrations | Conduct detailed home visits and product demonstrations when requested by customers. Ensure potential buyers get first-hand EV experiences that address their specific lifestyle and charging needs. |
| Reporting & Inputs | Provide insights to regional managers on customer concerns, dealership gaps, and charging-related challenges to improve future sales processes and customer satisfaction. |
✦ Qualifications & Experience
- Education: Graduation (minimum qualification). Preference will be given to candidates with additional certifications in sales, marketing, or automotive fields.
- Experience: 3 to 4 years in sales roles, preferably in the automotive industry. Candidates with prior exposure to EV sales or automobile product specialist roles will be highly preferred.
- Skills: Strong communication and presentation skills, ability to influence purchase decisions, familiarity with CRM tools, and comfort in conducting one-to-one engagements with customers.
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✦ Tata Motors Leadership Competencies
Candidates should demonstrate core leadership competencies that reflect Tata Motors’ corporate philosophy:
- Customer Centricity: Anticipating and understanding evolving customer needs and proactively aligning solutions.
- Developing Self & Others: Commitment to continuous personal growth while enabling team growth around them.
- Driving Execution: Converting business strategies into actionable steps with measurable outcomes.
- Leading by Example: Upholding company values and ethical standards consistently.
- Leading Change: Willingness to adapt in the rapidly evolving EV market landscape.
- Motivating Self & Others: Inspiring confidence in team members, dealerships, and customers to embrace electric mobility.
✦ Career Growth Opportunities
This position offers a unique blend of frontline sales and specialist product expertise. Employees performing well in this role will gain significant visibility within Tata Motors’ EV business vertical. Over time, high performers may progress into roles such as:
- EV Area Sales Manager
- Regional EV Business Development Manager
- Product Training & Customer Engagement Manager
- EV Market Strategy Executive
Thus, this role acts as a career gateway into leadership and strategic positions in the fast-growing EV sector.
✦ Why this Role is Important
Electric Vehicles in India are at an inflection point. Customers are increasingly aware of the need for cleaner mobility solutions but still seek assurance, guidance, and product knowledge before making a switch. The EV Product Specialist bridges this gap by:
- Offering personalised consultations.
- Simplifying technical aspects of EVs for customers.
- Creating a supportive ecosystem at the dealership level.
- Ensuring that sales teams at dealerships are aligned with the long-term EV strategy.
By being the first-level contact point for EV buyers, this role directly influences customer trust, adoption rates, and brand perception in the market.
✦ Why Work with Tata Motors?
Joining Tata Motors means becoming a part of one of India’s most admired and respected companies. Tata Motors offers:
- Participation in India’s fastest-growing EV ecosystem.
- Opportunities to learn and adapt as the market leader in electric mobility.
- Access to robust training and development programmes.
- A collaborative work environment that values customer-first thinking.
- Growth pathways in both sales and strategic business management.